Geelongadvertiser.com.au SEO Issues, Traffic and Optimization Tips

Geelongadvertiser.com.au

January 20, 2021 10:38:50 AM

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Search Engine Optimization

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	105	0	1	7	0

<H1> social_email Local news sent to your inbox </H1>
<H2> premium_iconTeens seriously injured in Great Ocean Rd crash </H2>
<H2> premium_iconPopular train driver farewells dream job after diagnosis </H2>
<H2> premium_iconEagles snap up ex-Hawthorn finals star </H2>
<H2> premium_iconHow these sculptures will improve marine environment </H2>
<H2> premium_icon‘It was quite terrifying’: Brave William recovering after stroke </H2>
<H2> premium_iconSurf Coast Shire split on Spring Creek stance </H2>
<H2> Travel vouchers gone in 13 minutes, push for more </H2>
<H2> premium_iconEddie McGuire calls for radical AFL season shift </H2>
<H2> premium_iconGrim toll of Victoria’s lockdown on business revealed </H2>
<H2> premium_iconBold crew all set to rip into notorious swim </H2>
<H2> premium_iconVictoria’s most expensive schools revealed </H2>
<H2> premium_iconUnwelcome guest claimed Geelong home as his own </H2>
<H2> premium_iconSubscribe to the Addy for just $5 a month </H2>
<H2> premium_iconBelmont’s ‘Lunchbox Dad’ shares top airfryer recipes </H2>
<H2> $50K bonus for Rippleside sellers </H2>
<H2> premium_icon‘Catch me if you can’: Alleged cop car rammer to stand trial </H2>
<H2> premium_iconWhat’s new on the menu at CBD favourite Freckleduck </H2>
<H2> premium_iconMEGA GUIDE: Geelong region’s craft beer brewpubs </H2>
<H2> premium_iconFlowstate: the gin with a distinct Surf Coast flavour </H2>
<H2> premium_iconPopular Geelong CBD cafe gets new life </H2>
<H2> Why you need to subscribe to the Addy </H2>
<H2> SUBSCRIBERS: BEAT THE CABIN FEVER WITH THESE FREEBIES AND OFFERS </H2>
<H2> Macca’s gets cult menu item for first time </H2>
<H2> Osaka photo triggers tennis ‘revolt’ </H2>
<H2> Radio star explains shock resignation </H2>
<H2> Frosty reception for I’m A Celeb intruders </H2>
<H2> premium_icon‘It’s a lottery’: Uncertainty remains on A-League games at GMHBA </H2>
<H2> premium_iconTwo Blue goes large with 174 runs in boundaries </H2>
<H2> premium_iconWestern United predicts ‘teams will struggle against us’ </H2>
<H2> premium_iconAustralia’s best and star Supercar driver ready for Avalon race </H2>
<H2> premium_iconLang heads home, links with former GFL junior club </H2>
<H2> premium_iconAnother Lion ton and a hat-trick lead GCA Team of the Week </H2>
<H2> premium_iconDemoted Geelong SC focused on promotion </H2>
<H2> premium_iconHat-trick Harry the latest Hyland to make mark at Barwon Heads </H2>
<H2> premium_iconCats eyes turn North ahead of opening game </H2>
<H2> premium_iconCats take positives out of scratch match loss </H2>
<H2> premium_iconThe eight biggest questions about Geelong sport in 2021 </H2>
<H2> premium_iconKFC SuperCoach: Round 1 worry for popular cheapie </H2>
<H2> premium_iconThe trade that could save Demons coach </H2>
<H2> premium_iconEddie: It would be ‘madness’ to sign Bucks now </H2>
<H2> Record ban becomes grenade for AFLW </H2>
<H2> premium_iconHow Gulls snared ‘hardest defender in Melbourne’ </H2>
<H2> premium_iconHenry Walsh weighing up football options for 2021 </H2>
<H2> premium_iconArmistead takes step back from coaching </H2>
<H2> premium_iconClub best-and-fairest winner among recruits at Anglesea </H2>
<H2> premium_iconBWCC: East Belmont ready to go big </H2>
<H2> premium_iconGCA1: O’Neill ton sets up East Belmont win </H2>
<H2> premium_icon‘He may be the best off-spinner in the competition’ </H2>
<H2> premium_iconCats in the eight with comfortable win over the Heat </H2>
<H2> premium_iconClaims Lara man rammed three cop cars in 15 minutes </H2>
<H2> premium_iconWhy Anglesea’s major public toilet blocks are closed </H2>
<H2> premium_iconBribery scandal charges laid on former Beeac man </H2>
<H2> premium_iconFed police’s alleged disturbing find on Batesford man’s computer </H2>
<H2> premium_iconThe small steps on the road of life </H2>
<H2> premium_iconBeware dangerous minds in suits </H2>
<H2> premium_iconTime to start acting like a PM </H2>
<H2> premium_iconHistory shows it’s women who set the standard for other women </H2>
<H2> premium_iconWhen chaos erupted in Kennett’s casino jaunt </H2>
<H2> Scream before cheerleader fell to death </H2>
<H2> premium_iconThe brutal lives of the Kane brothers </H2>
<H2> premium_iconANZAC Day plot: ‘Youngest terrorist’ freed in stunning move </H2>
<H2> premium_icon‘Tiny houses’ steer Geelong steel-benders to success </H2>
<H2> premium_iconGeelong’s biggest online shopping suburb </H2>
<H2> premium_iconTourism, hospitality future unsure despite optimistic Vic outlook </H2>
<H2> premium_icon‘Beautiful day’: Office workers brighten outlook of CBD traders </H2>
<H2> premium_iconLocal job path in Arts Centre’s Little Malop redevelopment </H2>
<H2> premium_iconKorean company to splash $20m on unfinished Geelong dairy plant </H2>
<H2> premium_icon‘All our stock is gone’: 24hr blackout rocks Torquay traders </H2>
<H2> premium_iconHanwha unveils lethal fighting machine in Geelong </H2>
<H2> Mask issue that won’t go away </H2>
<H2> Twist in tennis whinger’s mouse rant </H2>
<H2> 40,000 sue over ‘inflated’ power bills </H2>
<H2> Grim traffic warning for Melbourne </H2>
<H2> premium_iconAussie’s online love didn’t go the distance in UK </H2>
<H2> Australia Day proposal slammed </H2>
<H2> Grizzly killer’s daring Sydney escape </H2>
<H2> premium_iconAustralia slams WHO for slow COVID response </H2>
<H2> premium_iconGALLERY: Torquay turns hotspot in summer sun </H2>
<H2> premium_icon50+ pics: Geelong’s epic New Year celebrations </H2>
<H2> premium_iconPHOTOS: Good times roll at Jan Juc beach </H2>
<H2> premium_iconGALLERY: Geelong High School graduation </H2>
<H2> premium_iconGALLERY: Newcomb Secondary College graduation photos </H2>
<H2> premium_iconGALLERY: Western Heights College graduation </H2>
<H2> premium_icon70+ pictures: Celebrating our primary school leaders </H2>
<H2> premium_iconIn Pictures: Geelong Melbourne Cup celebration </H2>
<H2> 2020 ‘comparable to a boom year’ </H2>
<H2> Geelong sellers hit the jackpot </H2>
<H2> Why house prices could jump 30 per cent </H2>
<H2> Old church’s chance for renewal </H2>
<H2> ‘Millennial reshuffle’ changing Aussie property </H2>
<H2> Buyers circle rare Surf Coast beach shack </H2>
<H2> Norlane showpiece sets record price </H2>
<H2> Buyers act fast, but finance slow to follow </H2>
<H2> Fassnidge reveals heated feud with Manu </H2>
<H2> Fans go crazy over Hemsworth photo detail </H2>
<H2> Shock twist in Kim and Kanye’s split </H2>
<H2> Affleck’s brutal public move amid split </H2>
<H2> premium_iconDenise Scott to bring barrel of laughs to Queenscliff </H2>
<H2> premium_iconTones and I, Missy Higgins to headline weekend concert </H2>
<H2> premium_iconBraithwaite’s 30 big secrets behind The Horses </H2>
<H2> premium_icon‘It was serious’: Dipper reveals damage of Ablett grand final hit </H2>
<H2> Raffle-winning hoon’s expensive burnout </H2>
<H2> How you can drive Porsche’s fastest cars </H2>
<H2> Luxury car in flames after ‘failed burnouts’ </H2>
<H2> Luxury car maker’s bold new move </H2>
<H4> Today's Most Popular Articles </H4>
<H5> The Geelong Advertiser </H5>
<H5> NT News </H5>
<H5> The Mercury </H5>
<H5> The Cairns Post </H5>
<H5> The Townsville Bulletin </H5>
<H5> Weekly Times Now </H5>
<H5> The Gold Coast Bulletin </H5>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Geelong Advertiser | Latest Geelong & Region News | Geelong Advertiser

geelongadvertiser.com.au/

No Description

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 11 images on this web page

6 ALT attributes are empty or missing.

https://identityssl.newscdn.com.au/legacy/img/anon.png
https://content.api.news/v3/images/bin/3a1bab70d8e678dc057e35c3b108a121?width=200
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/news/content/v2/?maxRelated=8&query=categories.value:%2522/section/geelongadvertiser.com.au/collection/popular-content/all/24hours/%2522+AND+origin:omniture+AND+domains:geelongadvertiser.com.au&t_product=GeelongAdvertiser&t_template=s3/chronicle-tg_tcog_fragments/trending&td_disableCss=true&td_eventKey=event67&td_title=Most%2520Viewed
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/chartbeat/live/toppages/v3/?host=geelongadvertiser.com.au&limit=10&sort_by=social&t_product=GeelongAdvertiser&t_template=s3/chronicle-tg_tcog_fragments/trending&td_disableCss=true&type=article
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/popular-combined?esi=true&t_domain=geelongadvertiser.com.au,ntnews.com.au,themercury.com.au,cairnspost.com.au,townsvillebulletin.com.au,weeklytimesnow.com.au,goldcoastbulletin.com.au&t_product=GeelongAdvertiser&td_module-classes=most-popular&td_primary_bound=0
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/resource/networksales/exoduscampaigns/campaigns.json?esi=true&t_product=GeelongAdvertiser&t_template=s3/networksales-loader/index&td_channel=desktop&td_domain=geelongadvertiser.com.au&td_pagetype=homepage_mr&td_section=

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

shape58
geelong49
after27
will18
news17
been14
about13
more13
coast12
over12
combined12
home11
local11
business10
have10

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
shape	58
geelong	49
after	27
will	18
news	17
been	14
about	13
more	13
coast	12
over	12
combined	12
home	11
local	11
business	10
have	10

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 5%

Text content size	31242 bytes
Total HTML size	625437 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 217 KB to 46 KB (78.7 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 104.124.100.152 does not redirect to geelongadvertiser.com.au

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://geelongadvertiser.com.au/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://geelongadvertiser.com.au/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Not available for your domain

WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

534 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://geelongadvertiser.com.au
Length: 17 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

217 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.86 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

18 / 100

Page Speed

Geelongadvertiser.com.au desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
geelongadvertiser.com	Already Registered
geelongadvertiser.net	Available
geelongadvertiser.org	Available
geelongadvertiser.biz	Already Registered
geelongadvertiser.io	Already Registered

Typo Availability

Domains (TLD)	Status
gelongadvertiser.au	Already Registered
reelongadvertiser.au	Already Registered
feelongadvertiser.au	Already Registered
veelongadvertiser.au	Already Registered
teelongadvertiser.au	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

9 / 100

Page Speed

Geelongadvertiser.com.au mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
23.56.162.167	Germany	Akamai Technologies

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Oh no, language/character encoding is not specified!

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$6,648 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

326,719th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Geelongadvertiser.com.au

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

18 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

9 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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